20 Rules for Commercial Artists to Live By

Here are 20 practical tips for artists, based on the authors comprehensive experience.

1. Protect Your Work: Register your work for copyright protection to safeguard against unauthorized use.

As an artist, your work is your intellectual property, and protecting it is crucial. Registering your work for copyright provides legal protection against unauthorized use, reproduction, or distribution. This step is essential because it establishes a public record of your ownership, which can be vital in case of disputes or lawsuits. Even if you don’t plan to take legal action, having your work registered can deter potential infringers. Remember, copyright registration is a straightforward process, and it’s relatively inexpensive. So, make it a habit to register your significant works as soon as they are completed.

2. Use Written Contracts: Always have written agreements to clarify project terms.

Verbal agreements can be misinterpreted or forgotten, leading to misunderstandings and disputes. Written contracts outline the scope of work, payment terms, deadlines, and other crucial details, ensuring that both parties are on the same page. They provide a clear record that can be referred to if any issues arise. Always have a contract signed before starting work, and make sure it’s comprehensive and covers all aspects of the project. This not only protects you but also helps build trust with your clients by demonstrating your professionalism.

3. Know Your Rights: Understand legal rights related to original art, reproductions, and licensing.

As an artist, it’s important to understand your legal rights regarding your work. This includes knowing about copyright, trademark, and the rights to reproduce or license your art. For instance, you own the copyright to your original work, which gives you the exclusive right to reproduce, distribute, and display it. However, when you create work for hire, the ownership might belong to the client. Understanding these nuances is crucial to negotiate fair terms and protect your interests. Keep yourself informed about intellectual property laws and how they apply to your specific situation.

4. Follow Ethical Standards: Adhere to industry ethical practices.

Ethical behavior is the foundation of any successful profession. In the graphic arts field, this means being honest, fair, and respectful in your interactions with clients, peers, and the public. Adhering to ethical standards not only helps you build a reputable brand but also contributes to the overall integrity of the industry. Familiarize yourself with the ethical guidelines provided by professional organizations like the Graphic Artists Guild and make sure your practices align with them.

5. Stay Tech-Savvy: Keep up with the latest technologies relevant to your field.

The graphic arts industry is constantly evolving, with new technologies emerging regularly. Staying updated with the latest tools, software, and techniques is essential to remain competitive and efficient. Whether it’s learning new design software, understanding digital marketing trends, or exploring innovative printing technologies, continuous learning is key. Attend workshops, webinars, and conferences, and subscribe to industry publications to stay informed.

6. Prepare Thoroughly: Research clients and projects, and prepare detailed proposals or estimates.

Before diving into a project, it’s crucial to do your homework. Research the client’s background, their previous projects, and their expectations. This will help you understand their needs better and tailor your approach accordingly. When preparing proposals or estimates, be detailed and clear about the scope of work, timelines, and costs. This not only ensures that you and the client are on the same page but also demonstrates your professionalism and attention to detail.

7. Negotiate Effectively: Set clear objectives in negotiations and be ready to walk away if terms are unfavorable.

Negotiating fair terms is a skill that can significantly impact your income and job satisfaction. Set clear objectives for what you want to achieve in the negotiation, whether it’s a certain fee, specific rights, or particular working conditions. Be prepared to walk away if the terms don’t meet your minimum requirements. Remember, saying no to a bad deal can open doors to better opportunities.

8. Track Time and Expenses: Maintain accurate records of time spent and expenses for project management.

Effective project management involves keeping track of the time you spend on each task and the expenses incurred. This helps you understand the profitability of your projects and identify areas where you can improve efficiency. Use time-tracking tools or simple spreadsheets to log your hours and expenses. This data can also be useful when setting rates for future projects.

9. Invoice Promptly: Send invoices immediately after completing work and follow up on late payments.

Timely invoicing is crucial for maintaining cash flow and ensuring you get paid for your work. Send invoices as soon as you’ve completed the project or met the milestones specified in your contract. If payments are late, don’t hesitate to follow up with the client. Polite but persistent communication can help resolve payment issues quickly.

10. Explore Revenue Streams: Look for ways to maximize income, such as licensing work or selling art.

To build a sustainable career, consider diversifying your income sources. Besides your primary work, look into licensing your art for products, selling prints or original pieces, offering workshops or tutorials, or even creating digital products like e-books or online courses. These additional revenue streams can provide financial stability and open new opportunities for your art.

11. Know Industry Standards: Stay informed about standard rates and trade customs in your area.

Understanding the standard rates and trade customs in your area is essential for pricing your work appropriately. Research what other artists in your field are charging for similar services, taking into account factors like experience, location, and the complexity of the project. This knowledge will help you set competitive yet fair prices that reflect your value.

12. Tailor Pricing: Adjust pricing based on project specifics, like complexity or usage.

Every project is unique, and your pricing should reflect that. Consider factors such as the complexity of the task, the time required, the client’s budget, and the intended use of the work. For example, work that will be used in a high-profile campaign might command a higher fee than work for a smaller, local business. Tailoring your pricing ensures that you’re fairly compensated for your effort and expertise.

13. Use Standard Contracts: Employ standard contracts to outline scope, payment, and rights clearly.

Using standard contracts can save time and reduce the risk of disputes. These contracts should clearly outline the scope of work, payment terms, deadlines, and the rights each party has regarding the work. The Graphic Artists Guild Handbook provides sample contracts that you can use or adapt to your needs. Make sure to review and understand each clause before using them.

14. Continuous Learning: Regularly update your skills and knowledge to stay competitive.

The graphic arts field is ever-changing, with new trends, technologies, and techniques emerging regularly. To stay competitive, commit to continuous learning. This could involve taking courses, attending workshops, or simply staying up-to-date with industry news and blogs. Investing in your professional development not only enhances your skills but also keeps you inspired and motivated.

15. Build Relationships: Maintain good relationships with clients and peers for long-term success.

Strong relationships with clients and peers can lead to repeat business, referrals, and collaborations. Treat every interaction as an opportunity to build trust and rapport. Be responsive, professional, and respectful, and always follow through on your commitments. Remember, your network is one of your most valuable assets in the creative industry.

16. Join Professional Organizations: Become a member of groups like the Graphic Artists Guild for support and resources.

Professional organizations like the Graphic Artists Guild offer a wealth of resources, networking opportunities, and support for artists. Membership can provide access to educational materials, legal advice, and a community of like-minded professionals. It’s a great way to stay informed, get involved, and advance your career.

17. Manage Finances: Keep accurate financial records and plan for tax implications.

Managing your finances effectively is crucial for the success of your business. Keep accurate records of your income and expenses, and understand your tax obligations. Consider consulting with a financial advisor or accountant to ensure you’re handling your finances correctly. Good financial management will help you make informed decisions and avoid costly mistakes.

18. Maintain a Strong Portfolio: Keep a robust portfolio to showcase your best work to potential clients.

Your portfolio is your showcase to the world, demonstrating your skills and style to potential clients. Keep it updated with your best and most recent work, and make sure it’s presented professionally. Whether it’s a physical portfolio or an online one, it should be easy to navigate and highlight your strengths.

19. Seek Feedback: Regularly seek feedback to improve your work and business practices.

Feedback is invaluable for growth and improvement. Regularly seek input from clients, peers, and mentors on your work and business practices. Use this feedback to identify areas for improvement and to refine your processes. Remember, constructive criticism is a gift that can help you become better at what you do.

20. Avoid Speculative Work: Be cautious with speculative projects to protect your time and effort.

Speculative work, or “spec work,” involves creating work without a guaranteed payment, often in the hopes of winning a contract or getting noticed. This practice can be risky and devalues your work. While there might be exceptions, generally, it’s best to avoid spec work to protect your time and effort. Instead, focus on paid projects or develop your own initiatives that align with your goals and values.